Brand New Buzz

Wal-mart marketing to the more affluent population? Samsonite making a play in the high-end luxury goods market? What the heck is going on here?

Jennifer Rice has an interesting post today on her blog asking how far can a brand stretch and still be effective. It will be interesting to see how successful Samsonite competes with the likes of Burberry and Coach. Good luck!

Related posts:

1. Businessweek’s Top Brands
2. History of Branding