Brand New Buzz

Pepsi’s website turns away visitors rather than embracing them.  This is branding with a difference, branding with attitude!  Will branding with attitude and personality be the way forward for marketers or will they carry on with their pursuits of blandness?

The  article Brand Building: Resisting ‘Sameness’ explores the topic of blandness V’s personality.

Related posts:

1. Online Branding Differs From Traditional Methods
2. History of Branding
3. Developing Brand Advocacy Online
4. Plus-Size Apparel Competition Heats Up
5. Blogs For Branding?