June 27th, 2007 Pepsi’s Website Has Attitude!
Pepsi’s website turns away visitors rather than embracing them. This is branding with a difference, branding with attitude! Will branding with attitude and personality be the way forward for marketers or will they carry on with their pursuits of blandness?
The article Brand Building: Resisting ‘Sameness’ explores the topic of blandness V’s personality.
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- Online Branding Differs From Traditional Methods
- History of Branding
- Developing Brand Advocacy Online
- Plus-Size Apparel Competition Heats Up
- Blogs For Branding?
