Pepsi’s Website Has Attitude!

Pepsi’s website turns away visitors rather than embracing them.  This is branding with a difference, branding with attitude!  Will branding with attitude and personality be the way forward for marketers or will they carry on with their pursuits of blandness?

The  article Brand Building: Resisting ‘Sameness’ explores the topic of blandness V’s personality.

Related posts:

1. Online Branding Differs From Traditional Methods
2. Blogs For Branding?
3. History of Branding
4. Moving Away From Your ‘Home’ Website
5. Online Brand Building

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