Brand New Buzz

It’s always great to be working on an assignment, any assignment.  These days, I don’t look a gift horse in the mouth. When I’m asked to write, I don’t even ask how much it pays or how many words, I just want to know if I can have my deadline cut short.  I like the energy I get, the steam that builds up, when I’m working under extreme pressure.  I was trained in the old school ways of writing.  You get yourself a room at one of the best hotel buildings in Manhattan, and you settle in, and you get to work.  Forget about your best girl, because she’s probably forgotten about you already again, anyway.

Maybe I showed too much of myself just now.  I can’t help it.  It slips out sometimes.  It doesn’t matter, doesn’t mean anything.  I like the tradition of the last generation, where you just hole up with nothing but a bottle of cutty, and a pack of luckies, and then you go.  You dig in to your chair and you set off to type as much as you can, but not just anything.  You have to write hard.  Every sentence, every word, has to land, and it has to land surely and squarely.  And if it doesn’t land, you throw it all away and you start over again.  If you spill some of the cutty, you throw that away, and start over again with another bottle.  Because it’s important to keep moving.

Of course, these days, it’s hard to find the right sized bottles to slip into a jacket.  And luckies are retro again, which means they’re more expensive.  These are details, though, that don’t mean a lick when it comes to being a merchant of dreams, despite the misery of your own fading desires.  If I have to write the copy for the coupon saver, I can do it.  I can take that job, and I can do it.  I can make it so that no one could ever even think of writing a coupon again.  Coupons are like life, they’re the angels that follow you into the alley when you’re hard on your luck and wondering what it’s all for.  They’re sweet little reminders, is what they are.

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