November 3rd, 2009 Internet and In Person Customer Service
Companies and Business Professionals such as Steven Barbarich are well aware that they would not remain in business long if they did not have the strong focus on respect and concern for customer satisfaction and approval that they insist on maintaining. This is partly due to the continually expanding nature of most business markets and when in house live companies are competing with Internet based businesses that provide the same product, survival can become tricky.
Online businesses are often able to greatly reduce overhead costs and frequently operate of homes and small offices. Meanwhile they have a tremendous supply of products stored in large warehouses that the consumer never enters. This is enormously cost saving when compared to the in house business that must pay for staff persons to be in the store at all open hours and they must keep a large portion of their product in the store. Electricity costs also sore when a store is active versus when items are stored in a warehouse. They can also take some of their overhead cost savings and apply that to larger stocks of products in huge warehouses. This then allows them to offer lower prices and potentially drive other companies out of business. And these are just a few of the cost savings elements that benefit online only businesses.
And while there are other benefits that relate to in house businesses, the ones mentioned here that work for the online businesses can be devastating if they are not countered by the live in house company. This is where the importance of providing excellent customer service can be essential. Personalized attention, respect and genuine concern for customer satisfaction cannot be replaced by an email. And many consumers have a natural preference for shopping in stores, which businesses should capitalize on. Meanwhile for the online company, it is essential to maintain their own orientation toward excellent customer service or they may very well lose any overhead cost benefits they received by operating online.
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- Your Internet Image