Brand New Buzz

Certain industries use online branding to influence offline sales with great success. There is some new interesting research out that shows that consumers of electronics who use online search before going to a store, end up spending ten percent more that those who do not search. I know from my experience that this is the case. By doing some research you carefully consider what you need and what will work best for you even if the features you determine you cannot live without means a higher price.

According to new research from Yahoo! and ChannelForce, consumers who search online for televisions and digital cameras spend ten percent more when making their purchase in-store than those who did not use a search engine. The survey also found that a vast majority research products online prior to making in-store purchases, and that online research is helping consumers make key purchasing decisions before they enter a store. Read more

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