August 28th, 2007 CBS finally decides to take credit for it’s sports brand
I’ve been using sportsline consistently in the past for fantasy leagues and as an alternative to ESPN, and have always wondered why CBS never properly utilized this asset. It is clearly the #2 online sports property (still miles behind ESPN though) and CBS seemed reluctant to take any credit for ownership. That is until now. Read more about how Sportsline.com has been rebranded cbssports.com.
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