In tough economic times, companies have been forced to alter their marketing tactics or become creative in implementing the new ones. Many companies are utilizing the internet, promotions and social media to get their name out there and gain recognition. All of these tools have been proven to be effective in a struggling economy and companies are beginning to realize that traditional forms of marketing just aren’t going to cut it.

The internet is one of the best tools for a company to promote its name and to gain customers. Today, it is very common for people to go online and check out a company’s website before they choose to patronize it. There are a couple of reasons for this, one being that people want to know who they are dealing with and what kind of company they are dealing with as well. Another reason, although shallow, is that people make judgments about a business based upon the look and ease of use of the website. It is very similar to the idea that people make judgments about a store based on how organized it is, how it is decorated and how easy it is to find what they need. The internet is an easy way to advertise and it is clear that many businesses are beginning to utilize it, for example, Next Day Blinds advertisements can be found on the internet as well as many other business’ advertisements. Companies that had average websites are finally starting to update their sites to create more traffic and customers.

Promotions and deals have become extremely common with the struggling economy, as people are less willing to spend money and are working hard to save as much money as possible. Although people are becoming stingy with their pocketbook, they are willing to spend money if they believe they are getting a deal. Many businesses are issuing coupons, such as, Next Day Blinds coupons, which can be found online and with the popularity of the show, Extreme Couponing, people are beginning to clip their coupons from the newspaper as well as magazines.

Social media is one of the most powerful tools in today’s technological age. Social media is not only effective but it is extremely inexpensive. The only real investment a company is making with social media is the time it takes someone to update and maintain the site or profile. The vast majority of people are connected into some form of social media, whether it be facebook, twitter, blogging, youtube or linked in but the fact of the matter is that it is crucial for a company to utilize its resources. By using social media, businesses are not only promoting their name but they are reaching an audience that will pay attention.

Although the state of the economy is grim, it has forced businesses to become creative and resourceful with the way they view marketing and advertising.

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In Tough Economic Times Companies Utilize New Marketing Tactics

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When starting a company, one of the main facets that must be addressed is marketing. No business will survive without a marketing plan and strategy. In the past, businesses have always used traditional forms of marketing such as print, television and radio. With new technology, the marketing industry is shifting and new forms of marketing are coming into use.

People use the internet every single day to check news, investigate places they want to go, and to communicate. The internet is the main tool of communication in today’s day and age. To have a successful marketing plan, the internet must be utilized.

Search engines, like Google, are the most commonly used websites, they allow people to browse and find exactly what they are looking for. Search engine optimization is very important for a business for a multitude of reasons, people want to find what they are looking for and companies want people to frequent their website. If a company’s website is not ranking high on the search engines then it will not get as much traffic. More traffic equals more business. There are companies now such as, Elixir Interactive that will work to boost your search rankings and optimize your website to attract traffic.

Social media is also critical to a marketing strategy. People are busier than ever and even though they want all their information, they do not want to search all over the web for it, they want it in one place. Social media sites such as Facebook, Linked In, and Twitter offer a place for people to communicate with friends but also to keep updated on businesses.

As technology is ever changing, so is the marketing industry. New forms of communication open up new forms of marketing and new ways to reach customers.

Post from: Online Branding, Internet Branding, Marketing � Brand New Buzz

The Internet and Marketing

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Microsoft’s new Kin phone is not quite a smart phone, and certainly not a feature phone, but is that enough to draw people back to their products?

Kin is the result of Microsoft’s “Pink” project which we have been waiting to find out for almost two years now.

The two Kin phones have three home screens each. The first screen lets you use your phone and shows you your news feeds, music, e-mail, messages, photos, and the browser. The second screen offers a continuous loop of status updates from a variety of sites. The third just offers you the latest updates from your favorites list, so that you can keep up with those most important to you.

If you are interested in learning more about this, you should check out this article I saw.

Post from: Online Branding, Internet Branding, Marketing � Brand New Buzz

Kin Microsoft’s New Phone Win Back Consumers?

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In an article entitled ‘The macro economics side of Web 2.0 marketing efficiencies‘ the author Dana Gardner takes an in-depth look at the how Internet marketing can be used to keep companies afloat during the upcoming period of economic uncertainty.

Many businesses may be constrained in how they can grow revenues, perhaps because they only supply a static region or supply a shrinking customer base. Most businesses, however, can find new ways to sell their goods and services in more places — especially by better use of the Internet. That’s because the Internet is and will continue to be a marketer’s most powerful tool. 

One area in particular that the author looks at is the use of Web 2.0 or Social Media Marketing.

The freely available trustworthy informational assets on the problem-solution set that defines your business value, including conversations, media write-ups, third-party endorsements, interviews, and blogs … anything that your communities generate about you.

This is how new revenues and market opportunities will be born most productively. When the going gets tough, a business’s online marketing gets going.

Read the full article here.

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Benefits of Social Media Marketing During Economic Uncertainty

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The SMX Social Media expo is scheduled for October 16th and 17th in NYC.   It should be a great conference with lots of great speakers including Danny Sullivan and Neil Patel.  And it’s sure to be a great platform for exchange of knowledge on the subject.  I’m looking forward to it!

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Social Media Marketing Expo

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How useful is social networking for companies involved in B2B marketing? Its worth has been identified for B2C but has never really been integrated into B2B.  This may be changing as outlined in this article entitled ‘A New Place to Face-to-Face: B2B Social Networking.’  Suggestions for utilizing social netwoorks include these rules:

Now before you run off and start participating in 100 different social networking sites, there are a few rules to abide by. First make sure you are only participating in those sites that are truly relevant to your product or service. Second, participate in a transparent fashion. Let people know who you are and be open and honest. Third, be prepared to accept the good with the bad. Don’t get defensive if people don’t love your product or service. Use this as a critical R&D feedback loop. 

The article goes on to suggest that a total commitment is required to make use of these opportunities and that a two way dialog (without actually meeting face-to-face) is the goal.

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Social Networking for B2B

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