Brand New Buzz

In tough economic times, companies have been forced to alter their marketing tactics or become creative in implementing the new ones. Many companies are utilizing the internet, promotions and social media to get their name out there and gain recognition. All of these tools have been proven to be effective in a struggling economy and [...]

When starting a company, one of the main facets that must be addressed is marketing. No business will survive without a marketing plan and strategy. In the past, businesses have always used traditional forms of marketing such as print, television and radio. With new technology, the marketing industry is shifting and new forms of marketing [...]

Microsoft’s new Kin phone is not quite a smart phone, and certainly not a feature phone, but is that enough to draw people back to their products? Kin is the result of Microsoft’s “Pink” project which we have been waiting to find out for almost two years now. The two Kin phones have three home [...]

In an article entitled ‘The macro economics side of Web 2.0 marketing efficiencies‘ the author Dana Gardner takes an in-depth look at the how Internet marketing can be used to keep companies afloat during the upcoming period of economic uncertainty. Many businesses may be constrained in how they can grow revenues, perhaps because they only [...]

The SMX Social Media expo is scheduled for October 16th and 17th in NYC.   It should be a great conference with lots of great speakers including Danny Sullivan and Neil Patel.  And it’s sure to be a great platform for exchange of knowledge on the subject.  I’m looking forward to it!

How useful is social networking for companies involved in B2B marketing? Its worth has been identified for B2C but has never really been integrated into B2B.  This may be changing as outlined in this article entitled ‘A New Place to Face-to-Face: B2B Social Networking.’  Suggestions for utilizing social netwoorks include these rules: Now before you [...]