August 29th, 2011 Starting a small business is a major challenge, regardless of who you are, the economic time period in which you’re beginning, and the amount of resources you have available to you. With that in mind, there are numerous ways to increase your chances of not only surviving but creating a business that can thrive in [...]
April 5th, 2010 I thought this was really nice. I know he has lied and cheated and really had no other choice but to just come out and apologize for it, but it is still nice when a famous person acknowledges their wrong doing and takes steps in a better direction.
January 29th, 2010 Methods and outlets for advertising are always growing and changing. And a struggling economy is the perfect opportunity to look over that advertising/ marketing budget and make some much-needed changes that will grow with it. Billboards are probably one of the oldest forms of advertising. They began as big posters hung on the sides of [...]
February 25th, 2009 The most popular of the Mascarene Islands off the coast of Africa is the stunning beach paradise that is Mauritius. Its location in the southern hemisphere makes it the perfect escape from northern winters, with warm, sunny days and crystal clear waters kissing the white sands of the many beaches. No wonder many have compared [...]
August 7th, 2007 Wikipedia can be a useful online branding tool. From my experience problems can arise when competitors or others with malicious intent change or add to the listing material. If this happens there are steps you can take. Those who feel they have been the victim of malicious vandalism aren’t helpless, there are numerous ways to [...]
July 18th, 2007 Further to our original post on the Whole Foods reputation management problem it is now reported that the CEO of Whole Foods has issued an apology for his anonymous bashing of rivals Wild Oats. The chief executive of Whole Foods Market Inc. apologized to shareholders on Tuesday for anonymously posting comments about his company on [...]
July 12th, 2007 This article entitled ‘Whole Foods CEO Attacked Rival Online‘ highlights why there is a growing need for online reputation monitoring and management. The internet makes it easy for anonymous individuals to attack your brand. The chief executive of Whole Foods Market Inc. wrote anonymous online attacks against a smaller rival and questioned why anyone would [...]
July 3rd, 2007 This is an interesting article about using search for PR and reputation management. Although we may credit our college professors or our first marketing job, we should thank our parents for our very first public relations lessons. We were taught at a young age the importance of reputation management. Each time we were forced to [...]
June 9th, 2007 The USA Today has an online reputation management article posted today entitled ‘Your Internet Image is Everything.’ The article concludes: The bottom line: Businesses and individuals need to be proactive when it comes to their reputations. And it’s more important the smaller the business. It doesn’t take much more than a dissatisfied customer with some [...]
June 8th, 2007 Online reputation management helps you to develop and protect your online brand. It also gives you the opportunity to influence consumer perception of the brand. Visibility and high rankings of favorable brand related information is the ultimate goal. This is what the vast majority of consumers come across while undertaking searches for your brand. The [...]
May 29th, 2007 A nice piece on the need for reputation management when handling your online brand. A few months ago, I had a series of conversations with managers who reflected on the increasing difficulty of managing the perception of their brand. They told stories of customer complaints spreading like wildfire through the Web before they had a [...]