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Fixing Wikipedia entries in your favor?  Read this article Diebold, Disney, Many Others Caught Editing Wikipedia Entries In Their Favor

This will probably come as a surprise to absolutely no one, but a new Wikipedia scanner service is matching the IP address of Wikipedia edits to the organizations the IPs are associated with — and it’s turning up some interesting matches. For example, there’s the person coming from a Diebold IP who deleted paragraphs and paragraphs of Wikipedia content that highlighted Diebold’s ongoing security problems. Then there’s the Disney employee who tried to pull a link to Cory Doctorow’s speech on why DRM is bad for business from the DRM entry. 

Every day thousands of new websites, blogs and other social media are creating an exponentially growing pile of information. In milliseconds you can have videos, articles, academic studies, podcasts, etc. on any topic your little heart desires. Thus, it is no surprise that public relations professionals have flocked to the internet to publicize their clients through numerous Web 2.0 mediums. However, with all this accumulating online information the ethics and credibility of publicity have become harder and harder to distinguish.

Dow Jones Media Group and PRSA conducted a survey that explored,

“…how professional and student members of PRSA and the Public Relations Student Society of America (PRSSA) view the role of technology in shaping current and future communication practices.”

The survey found that,

“Nearly all students (97 percent) and professionals (95 percent) agreed that technology has positively impacted the public relations practice.”

However, the majority of both groups also felt that,

“…the use of some of the new communications channels could present significant ethical challenges for public relations professionals. According to the survey, 46 percent of the students and 35 percent of professionals think technology makes it difficult to conduct public relations ethically. Additionally, 41 percent of students responded that technology makes defending against skepticism about public relations more difficult, compared to 33 percent of professionals.”

You can read the article and view the other findings here.

It is becoming easier everyday to find new ways to publicize your company or client, yet it is becoming harder to convey to your consumer that the medium through which you do it is ethical and legitimate enough to associate your company’s name and brand with credibility.

This is an interesting article about using search for PR and reputation management.

Although we may credit our college professors or our first marketing job, we should thank our parents for our very first public relations lessons. We were taught at a young age the importance of reputation management. Each time we were forced to return the gum we accidentally shoplifted from the convenience store, or to ring a neighbor’s doorbell and apologize for breaking their front window with our baseball, our parents were teaching us the value of managing public opinion and steps to restoring trust.

Protecting the trust that you have labored hard to build is what reputation management is all about.  More and more companies are developing plans to protect their reputation.  What are you doing about it?