Brand New Buzz » Online Branding

Survey Says: Web Video Is a Critical Element in the Marketing Mix

james — Fri, 14 Sep 2007 07:54:54 +0000

PermissionTV (http://www.permissiontv.com/), a leading interactive Internet video technology platform provider, today announced results from a recent online poll of advertising, branding and marketing executives from more than 350 major corporations, media companies and ad agencies to determine how Web-based video currently fits into the overall marketing mix.

Investing information and news

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Survey Says: Web Video Is a Critical Element in the Marketing Mix

Intel streamlining chip branding

David — Fri, 24 Aug 2007 15:40:08 +0000

Intel announced yesterday that they are rebranding a portion of their product offering. As of January 1st, 2008, Core 2 Duo and Core 2 Quad will be no longer. Check out the full story here.

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Intel streamlining chip branding

Most Popular Online Brands?

james — Mon, 13 Aug 2007 16:01:48 +0000

What are the most popular online brands? Check it out here.

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Most Popular Online Brands?

Measuring The Success Of Online Branding

james — Wed, 01 Aug 2007 19:21:57 +0000

Whats involved in online branding? How do you create, implement and handle it? Digital Axle discusses this in ‘a lesson in online branding.‘ The key issue is how do you measure it?

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Measuring The Success Of Online Branding

Age and Online Branding

james — Mon, 30 Jul 2007 20:21:19 +0000

CompiledMonkey (a daily look at all things geek) has an article about the growth of online branding. It has a good insight into the mind of a twentysomething and the way in which they look at brands.

Of course traditional companies have caught on and are making their mark online with their existing brands. As a 20 something, I’m not as interested in what those companies have done online as they don’t speak to me as well as a Digg, Facebook, or YouTube.

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Age and Online Branding

Online Branding Differs From Traditional Methods

james — Tue, 17 Jul 2007 23:04:17 +0000

There is a nice article entitled ‘What is Online Branding?’ It explores the differences between traditional branding and online branding.

In traditional media, there is still some separation of brand advertising and the brand experience; you can’t buy from television commercials…yet. Online, there is rarely such a separation but most companies still haven’t realized this. Consumers now choose whether or not they want to respond to or even see advertising in many cases. Get relevant or get out is the message.

It explores the fact that many marketers do not get the concept that online branding requires total integration, that no part is antonymous and that it should be relevant to the consumer.

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Online Branding Differs From Traditional Methods

Electronic Consumers Who Search Online Spend More

james — Wed, 11 Jul 2007 16:16:43 +0000

Certain industries use online branding to influence offline sales with great success. There is some new interesting research out that shows that consumers of electronics who use online search before going to a store, end up spending ten percent more that those who do not search. I know from my experience that this is the case. By doing some research you carefully consider what you need and what will work best for you even if the features you determine you cannot live without means a higher price.

According to new research from Yahoo! and ChannelForce, consumers who search online for televisions and digital cameras spend ten percent more when making their purchase in-store than those who did not use a search engine. The survey also found that a vast majority research products online prior to making in-store purchases, and that online research is helping consumers make key purchasing decisions before they enter a store. Read more

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Electronic Consumers Who Search Online Spend More

Using PPC For Online Branding

james — Mon, 09 Jul 2007 19:39:48 +0000

A little article here about using Pay per Click (PPC) advertising to develop you online brand.

“Online branding through PPC advertising will depend on both the frequency the ad appears on the Search Engine Result Pages and the number of times your target market has been exposed to an ad. The idea behind PPC branding is that your potential clients, even when they don’t click on an ad, will be able to see your ad again and again achieving top-of-mind positioning.”

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Using PPC For Online Branding

Building Brands Via Second Life

james — Thu, 05 Jul 2007 18:52:29 +0000

There is an article in Forbes about the virtual web world Second Life and the opportunities for building real life brands.

Coca-Cola, H&R Block, IBM and Toyota are some of 80 companies that have set up a virtual presence there to capture the attention of 7.1 million registered users.

The article shows that it can be a risky place to advertise. Read the full article ‘Sex, Pranks and Reality.’

Second Life’s virtual Web world can be a weird, chancy place for real-life brands.

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Building Brands Via Second Life

Moneysupermarket Launch Online Branding Campaign

james — Thu, 05 Jul 2007 18:27:31 +0000

Moneysupermarket.com, a British company is to launch its first major online branding campaign. Read more

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Moneysupermarket Launch Online Branding Campaign