PermissionTV (http://www.permissiontv.com/), a leading interactive Internet video technology platform provider, today announced results from a recent online poll of advertising, branding and marketing executives from more than 350 major corporations, media companies and ad agencies to determine how Web-based video currently fits into the overall marketing mix.

Read More at Marketwire via Yahoo! Finance…

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Intel announced yesterday that they are rebranding a portion of their product offering. As of January 1st, 2008, Core 2 Duo and Core 2 Quad will be no longer. Check out the full story here.

What are the most popular online brands? Check it out here.

Whats involved in online branding?  How do you create, implement and handle it?  Digital Axle discusses this in ‘a lesson in online branding.‘  The key issue is how do you measure it?

CompiledMonkey (a daily look at all things geek) has an article about the growth of online branding.  It has a good insight into the mind of a twentysomething and the way in which they look at brands.

Of course traditional companies have caught on and are making their mark online with their existing brands. As a 20 something, I’m not as interested in what those companies have done online as they don’t speak to me as well as a Digg, Facebook, or YouTube.

Read more

There is a nice article entitled ‘What is Online Branding?’  It explores the differences between traditional branding and online branding.

In traditional media, there is still some separation of brand advertising and the brand experience; you can’t buy from television commercials…yet. Online, there is rarely such a separation but most companies still haven’t realized this. Consumers now choose whether or not they want to respond to or even see advertising in many cases. Get relevant or get out is the message. 

It explores the fact that many marketers do not get the concept that online branding requires total integration, that no part is antonymous and that it should be relevant to the consumer.

Certain industries use online branding to influence offline sales with great success. There is some new interesting research out that shows that consumers of electronics who use online search before going to a store, end up spending ten percent more that those who do not search. I know from my experience that this is the case. By doing some research you carefully consider what you need and what will work best for you even if the features you determine you cannot live without means a higher price.

According to new research from Yahoo! and ChannelForce, consumers who search online for televisions and digital cameras spend ten percent more when making their purchase in-store than those who did not use a search engine. The survey also found that a vast majority research products online prior to making in-store purchases, and that online research is helping consumers make key purchasing decisions before they enter a store. Read more

A little article here about using Pay per Click (PPC) advertising to develop you online brand.

“Online branding through PPC advertising will depend on both the frequency the ad appears on the Search Engine Result Pages and the number of times your target market has been exposed to an ad. The idea behind PPC branding is that your potential clients, even when they don’t click on an ad, will be able to see your ad again and again achieving top-of-mind positioning.” 

There is an article in Forbes about the virtual web world Second Life and the opportunities for building real life brands.

Coca-Cola, H&R Block, IBM and Toyota are some of 80 companies that have set up a virtual presence there to capture the attention of 7.1 million registered users.

The article shows that it can be a risky place to advertise.  Read the full article ‘Sex, Pranks and Reality.’

Second Life’s virtual Web world can be a weird, chancy place for real-life brands.

Moneysupermarket.com, a British company is to launch its first major online branding campaign.  Read more

Online branding is playing an important role in the fight for domination of the Plus-Size Apparel marketplace.

Like apparel marketers of all kinds, plus-size marketers are analyzing the performance of their sites and are particularly drawn to the measurability of online search and affiliate marketing, says Denise Zimmerman, president and chief strategic officer for NetPlus Marketing, which numbers Lane Bryant among its clients. “There’s a huge opportunity for those who are willing to add a slight level of risk, by introducing targeted online branding and image elements, like display and rich media ads” to the marketing mix, she adds.

Read more on this topic.

Here is a discussion on online branding for nonprofit organizations.  The key is to portray the message about your nonprofit that you want to have noticed and have consistency in your approach.  The discussion comes from Frogloop a site dedicated to catalyzing expertise in nonprofit online communications.

Are blogs useful for online branding?  Is your marketing message getting altered by bloggers.  This nice piece from Branding Strategy Insider explores the topic.

There is a post about the online branding of whisky from the WhiskyGrotto blog. It talks about the new BalBlair scotch whisky website. and how whisky sites are all created to look just like the others. According to the post:

“Whisky-brands all over the world probably have the worst internet presence of all global consumer brands.”

Who would have thought? It seems like it is time for one of the companies to listen to this feedback, separate themselves from the pack and do something remarkable with their web presence.

The USA Today has an online reputation management article posted today entitled ‘Your Internet Image is Everything.’

The article concludes:

The bottom line: Businesses and individuals need to be proactive when it comes to their reputations. And it’s more important the smaller the business. It doesn’t take much more than a dissatisfied customer with some Web savvy to wreck a company online — and it doesn’t take much negative material online to wreck a brick and mortar operation.

I believe that any business, regardless of size, should have as a core activity online reputation management.

All-Blogs.net directory

More than 60% of Small to medium sized enterprises (SMEs) feel their websites don’t reflect their company brand, according to a new survey.

Content management solution provider Mediasurface conducted the survey at Internet World to investigate the views of small and medium sized businesses on the relevance of the web.

The survey asked 179 attendees, from businesses with a turnover of less than £5m, some key questions about how they are using their websites.   Read more

Your brand is one of your most important assets.  Your brand distinguishes you and your products.  It is an integral part of communicating your message and building your business.  Brand building crosses different media. For your web related brand identity you should be aware of two areas that are important:

•    Your Website
•    Other Websites and Search Engine Listings

Consistency of your brand is important.  Is your search engine identity in line with your website identity?  Ask yourself these two questions.

1.    Does your site communicate your brand effectively?

2.    What do the top ten search engine results for your company and your products communicate about your brand?

What the top ten search engine results say about you related to your brand identity.  These results are viewed on as being your content, even though much of it was never written by you.  Therefore you should actively manage your search engine space.

I got this quote from Seth Godin’s blog and it seems to related well to the idea of getting away from a single website mentality – to an total internet presence way of thinking.

“You don’t need one home page. You need a hundred or a thousand. And they’re all just as important”

Many people who have an online business think in terms of their ‘home’ website when in actual fact they should be obsessing over all the other different ways that they can establish their brand online.