June 8th, 2011 When starting a company, one of the main facets that must be addressed is marketing. No business will survive without a marketing plan and strategy. In the past, businesses have always used traditional forms of marketing such as print, television and radio. With new technology, the marketing industry is shifting and new forms of marketing [...]
September 14th, 2007 PermissionTV (http://www.permissiontv.com/), a leading interactive Internet video technology platform provider, today announced results from a recent online poll of advertising, branding and marketing executives from more than 350 major corporations, media companies and ad agencies to determine how Web-based video currently fits into the overall marketing mix. Read More at Marketwire via Yahoo! Finance… Investing [...]
August 24th, 2007 Intel announced yesterday that they are rebranding a portion of their product offering. As of January 1st, 2008, Core 2 Duo and Core 2 Quad will be no longer. Check out the full story here.
August 13th, 2007 What are the most popular online brands? Check it out here.
August 1st, 2007 Whats involved in online branding? How do you create, implement and handle it? Digital Axle discusses this in ‘a lesson in online branding.‘ The key issue is how do you measure it?
July 30th, 2007 CompiledMonkey (a daily look at all things geek) has an article about the growth of online branding. It has a good insight into the mind of a twentysomething and the way in which they look at brands. Of course traditional companies have caught on and are making their mark online with their existing brands. As [...]
July 17th, 2007 There is a nice article entitled ‘What is Online Branding?’ It explores the differences between traditional branding and online branding. In traditional media, there is still some separation of brand advertising and the brand experience; you can’t buy from television commercials…yet. Online, there is rarely such a separation but most companies still haven’t realized this. [...]
July 11th, 2007 Certain industries use online branding to influence offline sales with great success. There is some new interesting research out that shows that consumers of electronics who use online search before going to a store, end up spending ten percent more that those who do not search. I know from my experience that this is the [...]
July 9th, 2007 A little article here about using Pay per Click (PPC) advertising to develop you online brand. “Online branding through PPC advertising will depend on both the frequency the ad appears on the Search Engine Result Pages and the number of times your target market has been exposed to an ad. The idea behind PPC branding [...]
July 5th, 2007 There is an article in Forbes about the virtual web world Second Life and the opportunities for building real life brands. Coca-Cola, H&R Block, IBM and Toyota are some of 80 companies that have set up a virtual presence there to capture the attention of 7.1 million registered users. The article shows that it can [...]
July 5th, 2007 Moneysupermarket.com, a British company is to launch its first major online branding campaign. Read more
July 3rd, 2007 Online branding is playing an important role in the fight for domination of the Plus-Size Apparel marketplace. Like apparel marketers of all kinds, plus-size marketers are analyzing the performance of their sites and are particularly drawn to the measurability of online search and affiliate marketing, says Denise Zimmerman, president and chief strategic officer for NetPlus [...]
June 22nd, 2007 Here is a discussion on online branding for nonprofit organizations. The key is to portray the message about your nonprofit that you want to have noticed and have consistency in your approach. The discussion comes from Frogloop a site dedicated to catalyzing expertise in nonprofit online communications.
June 18th, 2007 Are blogs useful for online branding? Is your marketing message getting altered by bloggers. This nice piece from Branding Strategy Insider explores the topic.
June 14th, 2007 There is a post about the online branding of whisky from the WhiskyGrotto blog. It talks about the new BalBlair scotch whisky website. and how whisky sites are all created to look just like the others. According to the post: “Whisky-brands all over the world probably have the worst internet presence of all global consumer [...]
June 9th, 2007 The USA Today has an online reputation management article posted today entitled ‘Your Internet Image is Everything.’ The article concludes: The bottom line: Businesses and individuals need to be proactive when it comes to their reputations. And it’s more important the smaller the business. It doesn’t take much more than a dissatisfied customer with some [...]
June 1st, 2007 More than 60% of Small to medium sized enterprises (SMEs) feel their websites don’t reflect their company brand, according to a new survey. Content management solution provider Mediasurface conducted the survey at Internet World to investigate the views of small and medium sized businesses on the relevance of the web. The survey asked 179 attendees, [...]
May 25th, 2007 Your brand is one of your most important assets. Your brand distinguishes you and your products. It is an integral part of communicating your message and building your business. Brand building crosses different media. For your web related brand identity you should be aware of two areas that are important: • Your Website • Other [...]
May 24th, 2007 I got this quote from Seth Godin’s blog and it seems to related well to the idea of getting away from a single website mentality – to an total internet presence way of thinking. “You don’t need one home page. You need a hundred or a thousand. And they’re all just as important” Many people [...]