CGMs Replacing Star Ratings For Choosing Hotels
Monday, June 11th, 2007Scottish people are known to be thrifty. Before buying they tend to shop around looking for the best bargains. According to the Scotsman newspaper they are now using consumer generated media to shop for hotels.
It puts forward that prospective hotel visitors are more likely to choose a hotel based on informal reviews on blogs rather than the established star rating method. Read the full article.