June 8th, 2011 When starting a company, one of the main facets that must be addressed is marketing. No business will survive without a marketing plan and strategy. In the past, businesses have always used traditional forms of marketing such as print, television and radio. With new technology, the marketing industry is shifting and new forms of marketing [...]
April 13th, 2010 Microsoft’s new Kin phone is not quite a smart phone, and certainly not a feature phone, but is that enough to draw people back to their products? Kin is the result of Microsoft’s “Pink” project which we have been waiting to find out for almost two years now. The two Kin phones have three home [...]
April 7th, 2010 We have all seen the videos of the opening day, if you haven’t I suggest you find one, it looked like it was pretty crazy. As for the rest of us who couldn’t afford one, or weren’t willing to wait in line all that long in a line, it looks like we missed out. However, [...]
January 9th, 2008 The 10th annual .net awards are upon us. Who?s won, who?s lost, who?s the hottest property on the internet? Jason Walsh reveals the names behind the net From the Jazz Group
June 28th, 2007 Tom Krazit of CNET News reports on Apple‘s iPhone buzz marketing developments. He states that someday students will look back to 2007 to see how it was done. We the launch date approaching quickly the iPhone has received unprecedented reporting from media outlets. And how did they achieve this? Very simply in fact. Steve Jobs [...]
June 19th, 2007 A nice piece on the creation of buzz for your organization can be found in The Messaging Times. It provides three tips for creating buzz: Create real value Create that value as a team Celebrate the value you have created The goal is to create real enthusiasm throughout your organization – about projects, products and [...]