November 3rd, 2011 Building a brand is about two things: creating an identity for a company, product, service or person and then communicating that identity to the public until the association is automatic. Marketing departments throughout corporate America know that getting the word out to the media and the public in general is a great way to establish [...]
May 23rd, 2010 It turns out that there has been a major misconception about Blumenthal and his Vietnam service record. He has often said in speeches and at events lines that seem to imply and sometimes even outright state that he was in Vietnam serving in the war. There is evidence to conclude otherwise however. He does have [...]
April 7th, 2010 We have all seen the videos of the opening day, if you haven’t I suggest you find one, it looked like it was pretty crazy. As for the rest of us who couldn’t afford one, or weren’t willing to wait in line all that long in a line, it looks like we missed out. However, [...]
July 7th, 2009 Everyone has more than one reputation these days. There is the reputation that you maintain in public with your friends, family and co-workers. And now there is another reputation that businesses and even individuals are looking to manage in today’s world of e-commerce. And that is their online reputation. Online reputation management is becoming a [...]
July 30th, 2008 OK, This has nothing to do with the bad experience I had in Starbucks yesterday – or indeed should I say things I have observed pretty regularly lately. I have noticed a definate decline in their customer service levels. Yesterday I had to wait 10 minutes for a drink – after having to remind them. [...]
January 31st, 2008 Russ Blaesing’s online personal and family menu planning business is growing, but not as fast as he would like. So the CEO of More Thyme turned to Ingenex Digital Marketing to draw more customers to his mealmixer.com Web site. Read More at Detroit News…
September 5th, 2007 Adweek had an interesting piece a few days ago regarding American companies that have to tweak their branding strategies when advertising abroad. Las Vegas’ branding campaign is a good example (“what happens in Vegas, stays in Vegas’). “Based on the success of our ‘What happens here’ marketing in the U.S., we shifted our global strategy [...]
August 30th, 2007 How Saturn has fallen. Laura Ries has an interesting post about the rise and fall of Saturn from the automobile ranks. Read more about it here.
August 28th, 2007 I’ve been using sportsline consistently in the past for fantasy leagues and as an alternative to ESPN, and have always wondered why CBS never properly utilized this asset. It is clearly the #2 online sports property (still miles behind ESPN though) and CBS seemed reluctant to take any credit for ownership. That is until now. [...]
August 27th, 2007 Ford CEO Alan Mulally has stated that he wants to revive the ‘Have you driven a ford lately’ tag line as part of a new branding and marketing campaign. He believes that car names are changing too often and right when consumers begin to connect with a certain type of car they change the name [...]
August 24th, 2007 Intel announced yesterday that they are rebranding a portion of their product offering. As of January 1st, 2008, Core 2 Duo and Core 2 Quad will be no longer. Check out the full story here.
August 23rd, 2007 According to Santa Monica, Calif.-based Mediadefender, P2P file sharing networks have been successfully utilitzed for branding purposes. Read more about it here.
August 21st, 2007 Wal-mart marketing to the more affluent population? Samsonite making a play in the high-end luxury goods market? What the heck is going on here? Jennifer Rice has an interesting post today on her blog asking how far can a brand stretch and still be effective. It will be interesting to see how successful Samsonite competes [...]
August 20th, 2007 Came across an interesting Powerpoint presentation this afternoon which was a brief history of branding. Oddly enough, the title of the presentation was ‘brief history of branding.’ Plenty of information regarding when branding really took off and some of the first recognizable brands. The wikipedia article also has plenty of quality information about the topic.
August 17th, 2007 Quite a few good posts recently (last week and a half or so) I found worthwhile that I thought I’d mention: Laura Ries wrote about Tiger Woods and his shrinking endorsement portfolio due to Tiger not being able to relate to brand’s target markets. Poor Tiger. Somebody get that man some food stamps! Rob Frankel [...]
August 10th, 2007 Everything you wanted to know about brands but were afraid to ask!! Check out the sixteen things that you must do to create a winning brand in this article from Branding Strategy Insider. They guarantee that if you follow these sixteen concepts your brand will succeed in the marketplace! Investment information Investments sites for venture [...]
August 8th, 2007 Product branding rather than taste influences kids eating behavior! This is the finding of new research by researchers at the Stanford University School of Medicine and Lucile Packard Children’s Hospital. Thomas Robinson, MD, director of the Center for Healthy Weight at Packard Children’s Hospital and associate professor of pediatrics and of medicine at the School [...]
July 27th, 2007 The 2007 Business week brand rankings came out today and to little surprise Coca-Cola was still at the top for the 7th year in a row. There was very little movement in the top ten as the same ten companies at the top in 2006 are once again at the top in 2007, only in [...]
July 12th, 2007 The wedding of the worlds tallest man and his bride took place on Thursday in a traditional Mongolian ceremony. 56 year old Bao Xishun, a 2.36-metre (7-ft, 9-inch) herdsman from China’s vast Inner Mongolia region, married saleswoman Xia Shujuan, a mere 1.68 metres (5 ft 6 inches) tall and just 29 years old. The event [...]
June 27th, 2007 Pepsi’s website turns away visitors rather than embracing them. This is branding with a difference, branding with attitude! Will branding with attitude and personality be the way forward for marketers or will they carry on with their pursuits of blandness? The article Brand Building: Resisting ‘Sameness’ explores the topic of blandness V’s personality.
June 18th, 2007 Are blogs useful for online branding? Is your marketing message getting altered by bloggers. This nice piece from Branding Strategy Insider explores the topic.
June 12th, 2007 The growth of consumer generated influence means that power has moved from away from marketers to consumers. Marketers can now reach their audience easier than ever before but they also have never has so little control in this process. Because we live in a connected world the influence of consumers on other consumers is great. [...]
June 7th, 2007 Google is a major fixture in the $250 million Australian search market. They have just announced that they plan to compete with traditional media companies for a share of the $10 billion local brand advertising market. Their goal is to replace traditional television, radio and print advertising and attract brand advertising using a range [...]
June 6th, 2007 There is a lot of hoo-ha about the logo design for the 2012 Olympic Games in London including reports that it is causing epileptic fits. The Independent newspaper have reacted to this with an article on ‘The Story of Unpopular Branding.’ The graffiti-like logo for the 2012 London Olympics appeared yesterday to have seen off [...]