Brand New Buzz » Advertising

Importance of an Online Presence for Business

Alicia — Mon, 29 Aug 2011 06:20:27 +0000

Starting a small business is a major challenge, regardless of who you are, the economic time period in which you’re beginning, and the amount of resources you have available to you. With that in mind, there are numerous ways to increase your chances of not only surviving but creating a business that can thrive in any social atmosphere. Considering the amount of work, dedication and commitment it takes to run a business, it is only logical to use every resource available to you. This is one area that technology is greatly impacting businesses of all kinds, and it’s specific to the Internet that this blog is focused on.

There are numerous ways to benefit, and sometimes even to conduct, your business online. Of course creating and running an online store is one of the more obvious, though this can only pertain to certain sales oriented businesses. Or can it? There are different ways to conduct your business online, and this means certain consultation services, entertainment options, or any type of information gathering, such as market research. In addition, if you run a restaurant, offering the ability to place reservations or even take out and delivery orders online can greatly increase your traffic. This is commonly known as web traffic for its similarity to traditional street traffic draw. And the amount of web traffic you can attract is millions of times greater than your average ‘real world’ street. Regardless of what your business is, there are ways to either adapt it to the Internet, or at least further your goals and success plan by using the Internet.

By Train Chartering and Private Rail Cars

Social networking is one of the most popular reasons individuals get online everyday. In the early days of the Internet, this was limited to emails. When the world wide web first hit mainstream culture, having an email address and checking it everyday was not only a thrilling new way to keep in touch, but also indicated you were keeping up with the times. Today, individuals are frequently involved with numerous social networking and gaming sites. And one of the reasons this is relevant to this writing, is that some Internet based social activities are similar and sometimes even parallel. Regardless of the type of business you have, or whether or not you will be actually conducting all or part of your business online, having a strong online presence can have a tremendous impact on your growth and success. Because the nature of the Internet is constantly changing and possibilities are evolving, there is a field specific to maintaining a strong online presence. You have enough to worry about just running your business, let the pros handle your Internet presence. ILOG Elixir Interactive demo demonstrates the power of a solid online reputation an presence .

Post from: Online Branding, Internet Branding, Marketing â�� Brand New Buzz

Importance of an Online Presence for Business

In Tough Economic Times Companies Utilize New Marketing Tactics

Alicia — Mon, 18 Jul 2011 16:37:43 +0000

In tough economic times, companies have been forced to alter their marketing tactics or become creative in implementing the new ones. Many companies are utilizing the internet, promotions and social media to get their name out there and gain recognition. All of these tools have been proven to be effective in a struggling economy and companies are beginning to realize that traditional forms of marketing just aren’t going to cut it.

The internet is one of the best tools for a company to promote its name and to gain customers. Today, it is very common for people to go online and check out a company’s website before they choose to patronize it. There are a couple of reasons for this, one being that people want to know who they are dealing with and what kind of company they are dealing with as well. Another reason, although shallow, is that people make judgments about a business based upon the look and ease of use of the website. It is very similar to the idea that people make judgments about a store based on how organized it is, how it is decorated and how easy it is to find what they need. The internet is an easy way to advertise and it is clear that many businesses are beginning to utilize it, for example, Next Day Blinds advertisements can be found on the internet as well as many other business’ advertisements. Companies that had average websites are finally starting to update their sites to create more traffic and customers.

Promotions and deals have become extremely common with the struggling economy, as people are less willing to spend money and are working hard to save as much money as possible. Although people are becoming stingy with their pocketbook, they are willing to spend money if they believe they are getting a deal. Many businesses are issuing coupons, such as, Next Day Blinds coupons, which can be found online and with the popularity of the show, Extreme Couponing, people are beginning to clip their coupons from the newspaper as well as magazines.

Social media is one of the most powerful tools in today’s technological age. Social media is not only effective but it is extremely inexpensive. The only real investment a company is making with social media is the time it takes someone to update and maintain the site or profile. The vast majority of people are connected into some form of social media, whether it be facebook, twitter, blogging, youtube or linked in but the fact of the matter is that it is crucial for a company to utilize its resources. By using social media, businesses are not only promoting their name but they are reaching an audience that will pay attention.

Although the state of the economy is grim, it has forced businesses to become creative and resourceful with the way they view marketing and advertising.

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In Tough Economic Times Companies Utilize New Marketing Tactics

Diversity and Dynamics of Trade Show Pop Ups

Alicia — Mon, 20 Sep 2010 00:10:00 +0000

Pop up displays for trade shows have always been a popular booth or area feature, however the potential for incredible designs and visuals that is possible with today’s technology makes them an essential part of your presentation. What used to be a simple fold out information board that would typically sit on a booth has become an interactive life size and life like incredibly detailed graphic display. And in addition to their diverse technological offerings, one of the growing trends is in environmentally friendly displays.

Pop up table top displays are still incredibly popular and regular features for most booths. However, instead of being the main event, or only visual element in a display, which they can still be, they have become part of an overall visual and informational theme. Various modular displays can tell a complete story in a minimal amount of space and the standard ten by ten or ten by twenty sizes also come in diverse styles and structures. They are frequently used in combination with some of the pipe and drape displays and are incredibly popular with the truss displays. It is easy and affordable to create a sense of panache for your company just by getting a little creative with your trade show displays.

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Diversity and Dynamics of Trade Show Pop Ups

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Ipads for Education?

Alicia — Wed, 07 Apr 2010 21:22:48 +0000

We have all seen the videos of the opening day, if you haven’t I suggest you find one, it looked like it was pretty crazy. As for the rest of us who couldn’t afford one, or weren’t willing to wait in line all that long in a line, it looks like we missed out. However, if you didn’t get one because you are a college student and couldn’t afford one, there may be good news for you. You may want to check out this story, because if colleges start giving these to their students this really will be the new wave of the future.

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Ipads for Education?

Exciting Education in Honolulu

Online Advertising and Celebrity Endorsements: The Future of Successful Business

Alicia — Thu, 25 Feb 2010 17:37:08 +0000

When celebrity endorsements work, they work. Companies take a huge risk when choosing the right person for the job of representing what the company does or the services they provide, or the products they sell. A public figure in a television or an online commercial becomes the representation of what that company means, becomes how the entire company is perceived. The current news today regarding Tiger Woods, has the companies he has endorsed in a bit of a quandary. This is something that extends to all kinds of business. Take football for example…no matter how talented Michael Vick was charged with the crimes that he committed, influenced the way his entire team was perceived. A headline in the news this morning listed off the names of Vick and of Tiger Woods and why now their names mean nothing. Celebrities and well known figures have been endorsing products and services for years, and those with the reputation to back themselves up, such as Lance Armstrong, Montel Williams , and many other well respected public figures, will be the ones whose endorsements carry weight with the general public. Public perception is influenced by a variety of media these days. What once could only be read in the morning paper, is now not only on the television and the radio, but the various social sites on line, and the many ways in which to find information through videos and sources from all over the world. The beauty of online advertising is that it reaches the world in a matter of seconds. Just as the positive reaches the public this quickly, so too does the negative. This means that advertising departments must take risks on public figures, as when such risks are taken, they can move the company into success and will guarantee that a prosperous future is ahead.

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Online Advertising and Celebrity Endorsements: The Future of Successful Business

Internet Yellow Page Video SEM: Worth The Effort?

Alicia — Fri, 01 Feb 2008 08:49:35 +0000

Informational videos are a excellent way for local businesss to get positions with the natural search engines, through the trend toward blended or universal search results which mixes video in with traditional results. Videos are also becoming an attractive way to bring in leads, sales and new customers from viral and social marketing. While most search engines and marketers have adopted …

The Growing Online Audio Advertising Revolution

james — Wed, 30 Jan 2008 14:59:45 +0000

“Over 25,000 website owners are already hosting audio advertisements on their blogs, websites and social network profiles. Over 15 million websites are already hosting NetAudioAds that are played to Internet listeners over 30 million times a day; this is likely to be a major force in Internet advertising.” (PRWeb Jan 30, 2008) Post Comment:Trackback URL: …

Heineken for women

james — Wed, 29 Aug 2007 23:57:57 +0000

Heineken is about to soft launch a sparkling cider brew for the women called Charli. It will be released in Amsterdam for a test run. Read more about it here.

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Heineken for women

In-Game Advertising

james — Fri, 10 Aug 2007 16:49:31 +0000

In-game advertising is hardly a new phenomenon, but according to a new study commissioned by in-game ad firm Massive Inc. it is becoming one of the most effective branding mediums.

“The study, conducted by Nielsen Entertainment, found that across four prominent ad categories (automotive, consumer packaged goods, fast food and technology) brand familiarity increased by 64 percent among users who had been exposed to ads served into live games by Massive, which is owned by Microsoft.”

Given the untapped potential of the market (2005 spending was $56 million according to Massive, and they predict it could reach $2 billion by 2012), it was no surprise to see major players quickly snap up in-game ad firms. Microsoft struck first in May 2006 when they acquired the aforementioned Massive Inc., and Google followed this past February with the purchase of Adscape Media for $24 million.

In-game ad spend will likely take off once publishers are able to provide advertisers quantifiable data regarding who’s playing the games in which ad inventory is available. This will allow advertisers to target their ads more efficiently and accurately measure the success of their campaigns. Steps are currently being taken to provide this data, as Sony and Nielsen media have recently teamed up to develop standard metrics to better segment the market. You can read more in depth about the process here.

This is another great opportunity for marketers to allow users to interact with their brands. Framing your brand/product as a solution to the in-game characters problem could be one of many creative ways for brands to get positive exposure. Imagine if a Papa Johns box was a power-up, or finding a new pair of Nike’s made you run faster, jump higher, etc.

This is also a chance for brands to alienate potential customers by placing their ads in areas where they are not relevant or interfere with game play. Because gamers spend an average of 47 hours (as of 2006) per title, there’s plenty of opportunity for brands to create evangelists or enemies. Hopefully the industry can police itself and make sure the ads are not obtrusive. If games were available for free, there would be much more tolerance for spammy ads. But as long as most new titles cost in excess of $50, publishers and advertisers need to make sure that in-game ads add (no pun intended) to the game, not make it worse.

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In-Game Advertising

Gears of War 3 is the Worst Kept Secret In the Video Game Industry