August 29th, 2011 Starting a small business is a major challenge, regardless of who you are, the economic time period in which you’re beginning, and the amount of resources you have available to you. With that in mind, there are numerous ways to increase your chances of not only surviving but creating a business that can thrive in [...]
July 18th, 2011 In tough economic times, companies have been forced to alter their marketing tactics or become creative in implementing the new ones. Many companies are utilizing the internet, promotions and social media to get their name out there and gain recognition. All of these tools have been proven to be effective in a struggling economy and [...]
September 19th, 2010 Pop up displays for trade shows have always been a popular booth or area feature, however the potential for incredible designs and visuals that is possible with today’s technology makes them an essential part of your presentation. What used to be a simple fold out information board that would typically sit on a booth has [...]
April 7th, 2010 We have all seen the videos of the opening day, if you haven’t I suggest you find one, it looked like it was pretty crazy. As for the rest of us who couldn’t afford one, or weren’t willing to wait in line all that long in a line, it looks like we missed out. However, [...]
February 25th, 2010 When celebrity endorsements work, they work. Companies take a huge risk when choosing the right person for the job of representing what the company does or the services they provide, or the products they sell. A public figure in a television or an online commercial becomes the representation of what that company means, becomes how [...]
February 1st, 2008 Informational videos are a excellent way for local businesss to get positions with the natural search engines, through the trend toward blended or universal search results which mixes video in with traditional results. Videos are also becoming an attractive way to bring in leads, sales and new customers from viral and social marketing. While most [...]
January 30th, 2008 “Over 25,000 website owners are already hosting audio advertisements on their blogs, websites and social network profiles. Over 15 million websites are already hosting NetAudioAds that are played to Internet listeners over 30 million times a day; this is likely to be a major force in Internet advertising.” (PRWeb Jan 30, 2008) Post Comment:Trackback URL: [...]
August 29th, 2007 Heineken is about to soft launch a sparkling cider brew for the women called Charli. It will be released in Amsterdam for a test run. Read more about it here.
August 10th, 2007 In-game advertising is hardly a new phenomenon, but according to a new study commissioned by in-game ad firm Massive Inc. it is becoming one of the most effective branding mediums. “The study, conducted by Nielsen Entertainment, found that across four prominent ad categories (automotive, consumer packaged goods, fast food and technology) brand familiarity increased by [...]