July 5th, 2007 Building Brands Via Second Life
There is an article in Forbes about the virtual web world Second Life and the opportunities for building real life brands.
Coca-Cola, H&R Block, IBM and Toyota are some of 80 companies that have set up a virtual presence there to capture the attention of 7.1 million registered users.
The article shows that it can be a risky place to advertise. Read the full article ‘Sex, Pranks and Reality.’
Second Life’s virtual Web world can be a weird, chancy place for real-life brands.
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