Advertising and Online Reputation Management
Methods and outlets for advertising are always growing and changing. And a struggling economy is the perfect opportunity to look over that advertising/ marketing budget and make some much-needed changes that will grow with it.
Billboards are probably one of the oldest forms of advertising. They began as big posters hung on the sides of buildings near the end of the 18th century, but as technology increased and highways and automobiles began to thrive so did the billboard industry. They grace the sides of roads and highways from the middle of nowhere to the heart of the city. Today, billboards are still a very useful advertising tool, since most people spend a good portion of time out and about or commuting to and from work.
Television is a more recent form of advertising; however, since their inception in the 1940’s they have really taken off. Every television show you watched is interrupted nearly every 15 minuets for 5 minutes of commercials. Many television stations will allow you to choose the time slots and area that your advertisement will be aired in so you can really get the most out of your money.
The Internet is by far the most recent form of advertising. The Internet as we know it has only existed since the early 1990’s but has exceeded by far many other types of technology. Billions of people worldwide use the Internet for research, social networking, and entertainment. As a result, Internet advertising has gone ways billboards and television never could. With reputation management online businesses and individuals can help monitor what is being said, or written, about them online and influence the ranking of websites on search engines such as Google. Here the Internet has opened up a whole new way for businesses to advertise and increase their visibility, as well as deal with competitors.