Comments on: The Starbucks Brand is Struggling http://www.brandnewbuzz.com/2008/07/the-starbucks-brand-is-struggling/ All About Online Branding! Thu, 08 Jan 2009 11:56:17 +0000 http://wordpress.org/?v=2.7 hourly 1 By: mark allen roberts http://www.brandnewbuzz.com/2008/07/the-starbucks-brand-is-struggling/comment-page-1/#comment-336 mark allen roberts Fri, 01 Aug 2008 00:49:34 +0000 http://www.brandnewbuzz.com/?p=257#comment-336 The economic condition is resulting in less disposable income and businesses like Starbucks, restaurants, car washes are all taking the heat. Neat thing about heat, it often purifies and what it leaves behind is better and stronger than before….Or it leaves scorched earth and ashes. How the leadership of Starbucks adjusts to the challenges their buyers face will determine their result. My guess is Starbucks will come out of this stronger. The have a history of tuning into their market, creating breakthrough experiences, and authentically connecting. They have been there, done that, and it’s much easier to reconnect to a culture focused on customer experiences than to create a new one. My guess is their CEO is in locations asking questions. Those locations will be malls and grocery stores, and not his stores. He will focus on how to appeal to the potential customers who could buy, but are not shopping for his product, and then those shopping for his solution, and lastly his current customers. Mark Allen Roberts http://www.tunedinblog.com/blog/pragmatic-marketing.html The economic condition is resulting in less disposable income and businesses like Starbucks, restaurants, car washes are all taking the heat. Neat thing about heat, it often purifies and what it leaves behind is better and stronger than before….Or it leaves scorched earth and ashes.

How the leadership of Starbucks adjusts to the challenges their buyers face will determine their result.

My guess is Starbucks will come out of this stronger. The have a history of tuning into their market, creating breakthrough experiences, and authentically connecting. They have been there, done that, and it’s much easier to reconnect to a culture focused on customer experiences than to create a new one.

My guess is their CEO is in locations asking questions. Those locations will be malls and grocery stores, and not his stores. He will focus on how to appeal to the potential customers who could buy, but are not shopping for his product, and then those shopping for his solution, and lastly his current customers.

Mark Allen Roberts
http://www.tunedinblog.com/blog/pragmatic-marketing.html

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