Claire Beale on advertising
Ahhh, can you smell it? Breathe deep. That sweet optimism and rancid doubt carried on the dawn of the New Year. It’s a giddy posy. Part exciting challenge, part bowel-churning dread. For adland’s workers have more reason than many to meet the coming year with mixed emotions. The business is changing, structures are crumbling, traditions are being blown apart. Our world in 12 months’ time will be …