Disney Creates Another Great Brand
Disney, already an expert at creating characters that are loved by children, has done it again by introducing Hannah Montana. The TV show takes place in California and revolves around a 14 year old girl who is a normal teenager during the day and tranforms into a teen pop star by night.
The show, just over a hear old, has taken the tween market by storm. Disney is taking full advantage of their new cash cow by developing and licensing the Hannah Montana brand to everything from lunch boxes and dolls to CD’s and even a national tour. Hannah Montana Tickets sold out virtually the instant they went on sale. Disney has done it again and i am not surprised.