With Ganesh Chaturthi, Maharashtra’s biggest festival, set to begin in mid-September, many companies are providing value-added services to cash in on the occasion and for brand promotion.
‘Conversational marketing’ smells like a new spin on old advertising techniques, just on the Web. SAN FRANCISCO–I admit it; I’m cynical when it comes to advertising and marketing. I believe that the sole purpose of advertising is to convince me to part with my well-earned and limited supply of…
The San Francisco Ballet company is based in the War Memorial Opera House and is currently directed by Helgi Tomasson.
The San Francisco Ballet was the first professional American ballet company. It has performed many ballets for their first time in the USA.
Tread more news about Arthur Trueger
Online recruitment site Monster is understood to have appointed BBDO Worldwide its global advertising and branding business, valued at more than $200 million.
Local search applications on the mobile space are picking up steam. Reliance Communications has joined hands with Sulekha.com, a leading online social media and local commerce site, to roll out a city-specific search service on Reliance Mobile World (R-World).
Employer branding videos are gaining momentum among fortune 500 companies as a way to attract the savviest young professionals. (PRWeb Sep 12, 2007) Post Comment:Trackback URL: http://www.prweb.com/pingpr.php/SGFsZi1IYWxmLUVtcHQtTWFnbi1UaGlyLVplcm8=
Jobfox today launched the Internet?s first comprehensive personal-branding site giving professionals the controls and the tools they need to generate ongoing career-advancement opportunities.
There’s Clusty, Kajeet, Zazzle and Ziggs. Ooma, Yoomba, Oodle and Noosh. New Dr. Seuss characters? Hardly. These fanciful-sounding nonsense words are company names. And when it comes to choosing a moniker for a high-tech business these days, the quirkier the better.
Children’s Educational Network announced today that it has signed a long-term exclusive retail distribution agreement with KOCH Entertainment Distribution, to market CEN’s kid friendly browsers to retail outlets nationwide. The first product to be offered will be the “Shrek Browser for Kids”, which will be sold for a suggested retail price of $6.97 each.
DECORAH ? Vision Iowa Board members will visit Mason City personally in the next month before deciding on the city?s application for $9 million in state money to support an array of city projects.
Adweek had an interesting piece a few days ago regarding American companies that have to tweak their branding strategies when advertising abroad. Las Vegas’ branding campaign is a good example (”what happens in Vegas, stays in Vegas’).
“Based on the success of our ‘What happens here’ marketing in the U.S., we shifted our global strategy from a purely product-education philosophy to a focus on emotional brand building,” says Rossi Ralenkotter, president and CEO of the Las Vegas Convention and Visitors Authority. Global travel is expanding even as foreign travel to the U.S. is decreasing, he adds, “so we must have our brand out there to attract international travelers who are going elsewhere.”