Branding Expert Offers Five Tips to Protect Your Brand Integrity with Word of Mouth Marketing
Word of mouth marketing dollars exceed traditional advertising for many brand giants such as Staples and Jim Beam. Sandra Sellani, branding expert and author of the recently released “What’s Your BQ? Learn How 35 Companies Add Customers, Subtract Competitors, and Multiply Profits with Brand Quotient,” (www.whatsyourbq.com) offers five tips to protect a company’s brand integrity and capitalize …