Wikipedia Reputation Management
Wikipedia can be a useful online branding tool. From my experience problems can arise when competitors or others with malicious intent change or add to the listing material. If this happens there are steps you can take.
Those who feel they have been the victim of malicious vandalism aren’t helpless, there are numerous ways to go about fixing the problem. The obvious answer is edit the entry yourself, but that can be, potentially, problematic, as it can get you flamed by users or land you in an edit war.
This article gives you 7 steps to manage your Wikipedia reputation.