This Week In Branding ….
Quite a few good posts recently (last week and a half or so) I found worthwhile that I thought I’d mention:
Laura Ries wrote about Tiger Woods and his shrinking endorsement portfolio due to Tiger not being able to relate to brand’s target markets. Poor Tiger. Somebody get that man some food stamps!
Rob Frankel had an interesting post about how CEO’s get paid to fail and it’s happening right now at Chrysler.
Martin Lindstrom over at Branding Strategy Insider had an interesting experience at the supermarket where he was persuaded to buy a certain brand of toothpaste.
John Bell from Digital Influence Mapping Project found it interesting that brands are creating their own social networks.
That’s all folks. We’ll be back Monday with some more news, thoughts, and insights. Have a good weekend.