Wal-mart marketing to the more affluent population? Samsonite making a play in the high-end luxury goods market? What the heck is going on here?
Jennifer Rice has an interesting post today on her blog asking how far can a brand stretch and still be effective. It will be interesting to see how successful Samsonite competes with the likes of Burberry and Coach. Good luck!
Related posts:
- Blog Marketing Journal Launches by Internet Marketing Firm Brick Marketing and Online Marketing Expert Nick Stamoulis
- Businessweek’s Top Brands
- A Blog For Your Business?
- Developing Brand Advocacy Online
- Company Builds Brands via Digital Networking
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on Tuesday, August 21st, 2007 at 8:21 pm and is filed under Branding.
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