Brand New Buzz

After 5 months of internal debate and strategy sessions, the top branding experts from NBC and News Corp are proud to present their alternative to youtube: Hulu. “Objectively, Hulu is short, easy to spell, easy to pronounce, and rhymes with itself,” says CEO Jason Kilar. Personally, I’m not sure this is going to be a [...]

How Saturn has fallen. Laura Ries has an interesting post about the rise and fall of Saturn from the automobile ranks. Read more about it here.

Heineken is about to soft launch a sparkling cider brew for the women called Charli. It will be released in Amsterdam for a test run. Read more about it here.

I’ve been using sportsline consistently in the past for fantasy leagues and as an alternative to ESPN, and have always wondered why CBS never properly utilized this asset. It is clearly the #2 online sports property (still miles behind ESPN though) and CBS seemed reluctant to take any credit for ownership. That is until now. [...]

Ford CEO Alan Mulally has stated that he wants to revive the ‘Have you driven a ford lately’ tag line as part of a new branding and marketing campaign. He believes that car names are changing too often and right when consumers begin to connect with a certain type of car they change the name [...]

Intel announced yesterday that they are rebranding a portion of their product offering. As of January 1st, 2008, Core 2 Duo and Core 2 Quad will be no longer. Check out the full story here.

According to Santa Monica, Calif.-based Mediadefender, P2P file sharing networks have been successfully utilitzed for branding purposes. Read more about it here.

Wal-mart marketing to the more affluent population? Samsonite making a play in the high-end luxury goods market? What the heck is going on here? Jennifer Rice has an interesting post today on her blog asking how far can a brand stretch and still be effective. It will be interesting to see how successful Samsonite competes [...]

Came across an interesting Powerpoint presentation this afternoon which was a brief history of branding. Oddly enough, the title of the presentation was ‘brief history of branding.’ Plenty of information regarding when branding really took off and some of the first recognizable brands. The wikipedia article also has plenty of quality information about the topic.

Quite a few good posts recently (last week and a half or so) I found worthwhile that I thought I’d mention: Laura Ries wrote about Tiger Woods and his shrinking endorsement portfolio due to Tiger not being able to relate to brand’s target markets. Poor Tiger. Somebody get that man some food stamps! Rob Frankel [...]

Fixing Wikipedia entries in your favor?  Read this article Diebold, Disney, Many Others Caught Editing Wikipedia Entries In Their Favor This will probably come as a surprise to absolutely no one, but a new Wikipedia scanner service is matching the IP address of Wikipedia edits to the organizations the IPs are associated with — and [...]

What are the most popular online brands? Check it out here.

In-game advertising is hardly a new phenomenon, but according to a new study commissioned by in-game ad firm Massive Inc. it is becoming one of the most effective branding mediums. “The study, conducted by Nielsen Entertainment, found that across four prominent ad categories (automotive, consumer packaged goods, fast food and technology) brand familiarity increased by [...]

Everything you wanted to know about brands but were afraid to ask!! Check out the sixteen things that you must do to create a winning brand in this article from Branding Strategy Insider. They guarantee that if you follow these sixteen concepts your brand will succeed in the marketplace! Investment information Investments sites for venture [...]

Product branding rather than taste influences kids eating behavior! This is the finding of new research by researchers at the Stanford University School of Medicine and Lucile Packard Children’s Hospital. Thomas Robinson, MD, director of the Center for Healthy Weight at Packard Children’s Hospital and associate professor of pediatrics and of medicine at the School [...]

Wikipedia can be a useful online branding tool.  From my experience problems can arise when competitors or others with malicious intent change or add to the listing material.  If this happens there are steps you can take. Those who feel they have been the victim of malicious vandalism aren’t helpless, there are numerous ways to [...]

Whats involved in online branding?  How do you create, implement and handle it?  Digital Axle discusses this in ‘a lesson in online branding.‘  The key issue is how do you measure it?