Whole Foods CEO Online Attacks Highlight Need For Reputation Management
This article entitled ‘Whole Foods CEO Attacked Rival Online‘ highlights why there is a growing need for online reputation monitoring and management. The internet makes it easy for anonymous individuals to attack your brand.
The chief executive of Whole Foods Market Inc. wrote anonymous online attacks against a smaller rival and questioned why anyone would buy its stock, before Whole Foods announced an offer to buy the other company this year.
The postings on Internet financial forums, made under the name “rahodeb,” said Wild Oats Markets Inc. stock was overpriced. The statements predicted the company would fall into bankruptcy and then be sold after its stock fell below $5 per share.