Using Search For Reputation Management
This is an interesting article about using search for PR and reputation management.
Although we may credit our college professors or our first marketing job, we should thank our parents for our very first public relations lessons. We were taught at a young age the importance of reputation management. Each time we were forced to return the gum we accidentally shoplifted from the convenience store, or to ring a neighbor’s doorbell and apologize for breaking their front window with our baseball, our parents were teaching us the value of managing public opinion and steps to restoring trust.
Protecting the trust that you have labored hard to build is what reputation management is all about. More and more companies are developing plans to protect their reputation. What are you doing about it?