Using PPC For Online Branding
A little article here about using Pay per Click (PPC) advertising to develop you online brand.
“Online branding through PPC advertising will depend on both the frequency the ad appears on the Search Engine Result Pages and the number of times your target market has been exposed to an ad. The idea behind PPC branding is that your potential clients, even when they don’t click on an ad, will be able to see your ad again and again achieving top-of-mind positioning.”