Inner Mongolia Uses World’s Tallest Man For Branding
The wedding of the worlds tallest man and his bride took place on Thursday in a traditional Mongolian ceremony. 56 year old Bao Xishun, a 2.36-metre (7-ft, 9-inch) herdsman from China’s vast Inner Mongolia region, married saleswoman Xia Shujuan, a mere 1.68 metres (5 ft 6 inches) tall and just 29 years old.
The event meant a lot to Inner Mongolia and they plan to use Bao for marketing purposes.
“He has a very good image among us in Inner Mongolia,” said Bao’s agent, Xin Xing. “We plan to use his name as a brand to develop tourism. We want to better help and serve our hometown.”
Bao’s wedding was sponsored by at least 15 companies hoping to cash in on his fame including the liquor drunk at the wedding, blankets and the groom’s shoes. (I wonder what size they are!) Read more