Building Brands Via Second Life
There is an article in Forbes about the virtual web world Second Life and the opportunities for building real life brands.
Coca-Cola, H&R Block, IBM and Toyota are some of 80 companies that have set up a virtual presence there to capture the attention of 7.1 million registered users.
The article shows that it can be a risky place to advertise. Read the full article ‘Sex, Pranks and Reality.’