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	<title>Comments on: Apology Issued by CEO of Whole Foods</title>
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	<link>http://www.brandnewbuzz.com/2007/07/apology-issued-by-ceo-of-whole-foods/</link>
	<description>All About Online Branding!</description>
	<pubDate>Tue, 06 Jan 2009 09:26:19 +0000</pubDate>
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		<title>By: Jon Harmon</title>
		<link>http://www.brandnewbuzz.com/2007/07/apology-issued-by-ceo-of-whole-foods/comment-page-1/#comment-11</link>
		<dc:creator>Jon Harmon</dc:creator>
		<pubDate>Thu, 19 Jul 2007 02:04:01 +0000</pubDate>
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		<description>What else could he do but aplogize? His behavior was highly unethical, perhaps criminal. He has for years been touting himself (on his own blog) as the paragon of transparency, and then it was revealed that for seven-plus years he was touting himself and his company, and ripping a competitor, under an alias. Yes, he should be fired. The guy's hubris is so great it took him a week of heat to force him to apologize. Actually it took several days for the media and the blogosphere to really turn on him. Why? -- see: http://jon8332.typepad.com/force_for_good/2007/07/wacky-mackey-ep.html</description>
		<content:encoded><![CDATA[<p>What else could he do but aplogize? His behavior was highly unethical, perhaps criminal. He has for years been touting himself (on his own blog) as the paragon of transparency, and then it was revealed that for seven-plus years he was touting himself and his company, and ripping a competitor, under an alias. Yes, he should be fired. The guy&#8217;s hubris is so great it took him a week of heat to force him to apologize. Actually it took several days for the media and the blogosphere to really turn on him. Why? &#8212; see: <a href="http://jon8332.typepad.com/force_for_good/2007/07/wacky-mackey-ep.html" rel="nofollow">http://jon8332.typepad.com/force_for_good/2007/07/wacky-mackey-ep.html</a></p>
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