Apology Issued by CEO of Whole Foods
Further to our original post on the Whole Foods reputation management problem it is now reported that the CEO of Whole Foods has issued an apology for his anonymous bashing of rivals Wild Oats.
The chief executive of Whole Foods Market Inc. apologized to shareholders on Tuesday for anonymously posting comments about his company on the Internet as the organic and natural foods grocer said the U.S. Securities and Exchange Commission had launched a probe into the matter.
Excuse the pun but…your reap what you sow….(ouch!) Read more
For an in-depth analysis go to Force of Good.
July 18th, 2007 at 10:04 pm
What else could he do but aplogize? His behavior was highly unethical, perhaps criminal. He has for years been touting himself (on his own blog) as the paragon of transparency, and then it was revealed that for seven-plus years he was touting himself and his company, and ripping a competitor, under an alias. Yes, he should be fired. The guy’s hubris is so great it took him a week of heat to force him to apologize. Actually it took several days for the media and the blogosphere to really turn on him. Why? — see: http://jon8332.typepad.com/force_for_good/2007/07/wacky-mackey-ep.html