Age and Online Branding
CompiledMonkey (a daily look at all things geek) has an article about the growth of online branding. It has a good insight into the mind of a twentysomething and the way in which they look at brands.
Of course traditional companies have caught on and are making their mark online with their existing brands. As a 20 something, I’m not as interested in what those companies have done online as they don’t speak to me as well as a Digg, Facebook, or YouTube.
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