July 30th, 2007 CompiledMonkey (a daily look at all things geek) has an article about the growth of online branding. It has a good insight into the mind of a twentysomething and the way in which they look at brands. Of course traditional companies have caught on and are making their mark online with their existing brands. As [...]
July 27th, 2007 The 2007 Business week brand rankings came out today and to little surprise Coca-Cola was still at the top for the 7th year in a row. There was very little movement in the top ten as the same ten companies at the top in 2006 are once again at the top in 2007, only in [...]
July 24th, 2007 Every day thousands of new websites, blogs and other social media are creating an exponentially growing pile of information. In milliseconds you can have videos, articles, academic studies, podcasts, etc. on any topic your little heart desires. Thus, it is no surprise that public relations professionals have flocked to the internet to publicize their clients [...]
July 23rd, 2007 In an article entitled ‘The macro economics side of Web 2.0 marketing efficiencies‘ the author Dana Gardner takes an in-depth look at the how Internet marketing can be used to keep companies afloat during the upcoming period of economic uncertainty. Many businesses may be constrained in how they can grow revenues, perhaps because they only [...]
July 20th, 2007 The SMX Social Media expo is scheduled for October 16th and 17th in NYC. It should be a great conference with lots of great speakers including Danny Sullivan and Neil Patel. And it’s sure to be a great platform for exchange of knowledge on the subject. I’m looking forward to it!
July 18th, 2007 Further to our original post on the Whole Foods reputation management problem it is now reported that the CEO of Whole Foods has issued an apology for his anonymous bashing of rivals Wild Oats. The chief executive of Whole Foods Market Inc. apologized to shareholders on Tuesday for anonymously posting comments about his company on [...]
July 17th, 2007 There is a nice article entitled ‘What is Online Branding?’ It explores the differences between traditional branding and online branding. In traditional media, there is still some separation of brand advertising and the brand experience; you can’t buy from television commercials…yet. Online, there is rarely such a separation but most companies still haven’t realized this. [...]
July 12th, 2007 This article entitled ‘Whole Foods CEO Attacked Rival Online‘ highlights why there is a growing need for online reputation monitoring and management. The internet makes it easy for anonymous individuals to attack your brand. The chief executive of Whole Foods Market Inc. wrote anonymous online attacks against a smaller rival and questioned why anyone would [...]
July 12th, 2007 The wedding of the worlds tallest man and his bride took place on Thursday in a traditional Mongolian ceremony. 56 year old Bao Xishun, a 2.36-metre (7-ft, 9-inch) herdsman from China’s vast Inner Mongolia region, married saleswoman Xia Shujuan, a mere 1.68 metres (5 ft 6 inches) tall and just 29 years old. The event [...]
July 11th, 2007 Certain industries use online branding to influence offline sales with great success. There is some new interesting research out that shows that consumers of electronics who use online search before going to a store, end up spending ten percent more that those who do not search. I know from my experience that this is the [...]
July 9th, 2007 A little article here about using Pay per Click (PPC) advertising to develop you online brand. “Online branding through PPC advertising will depend on both the frequency the ad appears on the Search Engine Result Pages and the number of times your target market has been exposed to an ad. The idea behind PPC branding [...]
July 5th, 2007 There is an article in Forbes about the virtual web world Second Life and the opportunities for building real life brands. Coca-Cola, H&R Block, IBM and Toyota are some of 80 companies that have set up a virtual presence there to capture the attention of 7.1 million registered users. The article shows that it can [...]
July 5th, 2007 Moneysupermarket.com, a British company is to launch its first major online branding campaign. Read more
July 3rd, 2007 Online branding is playing an important role in the fight for domination of the Plus-Size Apparel marketplace. Like apparel marketers of all kinds, plus-size marketers are analyzing the performance of their sites and are particularly drawn to the measurability of online search and affiliate marketing, says Denise Zimmerman, president and chief strategic officer for NetPlus [...]
July 3rd, 2007 This is an interesting article about using search for PR and reputation management. Although we may credit our college professors or our first marketing job, we should thank our parents for our very first public relations lessons. We were taught at a young age the importance of reputation management. Each time we were forced to [...]