Your Internet Image
The USA Today has an online reputation management article posted today entitled ‘Your Internet Image is Everything.’
The article concludes:
The bottom line: Businesses and individuals need to be proactive when it comes to their reputations. And it’s more important the smaller the business. It doesn’t take much more than a dissatisfied customer with some Web savvy to wreck a company online — and it doesn’t take much negative material online to wreck a brick and mortar operation.
I believe that any business, regardless of size, should have as a core activity online reputation management.