Unpopular Branding
There is a lot of hoo-ha about the logo design for the 2012 Olympic Games in London including reports that it is causing epileptic fits. The Independent newspaper have reacted to this with an article on ‘The Story of Unpopular Branding.’
The graffiti-like logo for the 2012 London Olympics appeared yesterday to have seen off all competitors and claimed a medal for being the most unpopular logo in British marketing history.
All the early signs were that the year-long research and consumer testing behind the stark, jagged image was wasted. Less than two days after the logo was unveiled, more than 26,000 people had signed an online petition for it to be scrapped. Petitions defending it found only a handful of supporters. Read more
Also check out Seth Godin riffing on logos.