The Online Branding of Whisky
There is a post about the online branding of whisky from the WhiskyGrotto blog. It talks about the new BalBlair scotch whisky website. and how whisky sites are all created to look just like the others. According to the post:
“Whisky-brands all over the world probably have the worst internet presence of all global consumer brands.”
Who would have thought? It seems like it is time for one of the companies to listen to this feedback, separate themselves from the pack and do something remarkable with their web presence.