June 28th, 2007 Tom Krazit of CNET News reports on Apple‘s iPhone buzz marketing developments. He states that someday students will look back to 2007 to see how it was done. We the launch date approaching quickly the iPhone has received unprecedented reporting from media outlets. And how did they achieve this? Very simply in fact. Steve Jobs [...]
June 27th, 2007 Pepsi’s website turns away visitors rather than embracing them. This is branding with a difference, branding with attitude! Will branding with attitude and personality be the way forward for marketers or will they carry on with their pursuits of blandness? The article Brand Building: Resisting ‘Sameness’ explores the topic of blandness V’s personality.
June 22nd, 2007 Here is a discussion on online branding for nonprofit organizations. The key is to portray the message about your nonprofit that you want to have noticed and have consistency in your approach. The discussion comes from Frogloop a site dedicated to catalyzing expertise in nonprofit online communications.
June 19th, 2007 A nice piece on the creation of buzz for your organization can be found in The Messaging Times. It provides three tips for creating buzz: Create real value Create that value as a team Celebrate the value you have created The goal is to create real enthusiasm throughout your organization – about projects, products and [...]
June 19th, 2007 People often come to me and ask whether a blog would be right for their business. While they are certainly not right for every online enterprise they are certainly transforming the way that many people are doing business. They have changed the ways that both internal and external communications are handled in corporations. They help [...]
June 18th, 2007 Are blogs useful for online branding? Is your marketing message getting altered by bloggers. This nice piece from Branding Strategy Insider explores the topic.
June 14th, 2007 There is a post about the online branding of whisky from the WhiskyGrotto blog. It talks about the new BalBlair scotch whisky website. and how whisky sites are all created to look just like the others. According to the post: “Whisky-brands all over the world probably have the worst internet presence of all global consumer [...]
June 12th, 2007 The growth of consumer generated influence means that power has moved from away from marketers to consumers. Marketers can now reach their audience easier than ever before but they also have never has so little control in this process. Because we live in a connected world the influence of consumers on other consumers is great. [...]
June 11th, 2007 Scottish people are known to be thrifty. Before buying they tend to shop around looking for the best bargains. According to the Scotsman newspaper they are now using consumer generated media to shop for hotels. It puts forward that prospective hotel visitors are more likely to choose a hotel based on informal reviews on blogs [...]
June 9th, 2007 The USA Today has an online reputation management article posted today entitled ‘Your Internet Image is Everything.’ The article concludes: The bottom line: Businesses and individuals need to be proactive when it comes to their reputations. And it’s more important the smaller the business. It doesn’t take much more than a dissatisfied customer with some [...]
June 8th, 2007 Online reputation management helps you to develop and protect your online brand. It also gives you the opportunity to influence consumer perception of the brand. Visibility and high rankings of favorable brand related information is the ultimate goal. This is what the vast majority of consumers come across while undertaking searches for your brand. The [...]
June 7th, 2007 Google is a major fixture in the $250 million Australian search market. They have just announced that they plan to compete with traditional media companies for a share of the $10 billion local brand advertising market. Their goal is to replace traditional television, radio and print advertising and attract brand advertising using a range [...]
June 6th, 2007 There is a lot of hoo-ha about the logo design for the 2012 Olympic Games in London including reports that it is causing epileptic fits. The Independent newspaper have reacted to this with an article on ‘The Story of Unpopular Branding.’ The graffiti-like logo for the 2012 London Olympics appeared yesterday to have seen off [...]
June 1st, 2007 More than 60% of Small to medium sized enterprises (SMEs) feel their websites don’t reflect their company brand, according to a new survey. Content management solution provider Mediasurface conducted the survey at Internet World to investigate the views of small and medium sized businesses on the relevance of the web. The survey asked 179 attendees, [...]