Online Brand Building
Your brand is one of your most important assets. Your brand distinguishes you and your products. It is an integral part of communicating your message and building your business. Brand building crosses different media. For your web related brand identity you should be aware of two areas that are important:
• Your Website
• Other Websites and Search Engine Listings
Consistency of your brand is important. Is your search engine identity in line with your website identity? Ask yourself these two questions.
1. Does your site communicate your brand effectively?
2. What do the top ten search engine results for your company and your products communicate about your brand?
What the top ten search engine results say about you related to your brand identity. These results are viewed on as being your content, even though much of it was never written by you. Therefore you should actively manage your search engine space.