May 30th, 2007 How useful is social networking for companies involved in B2B marketing? Its worth has been identified for B2C but has never really been integrated into B2B. This may be changing as outlined in this article entitled ‘A New Place to Face-to-Face: B2B Social Networking.’ Suggestions for utilizing social netwoorks include these rules: Now before you [...]
May 29th, 2007 A nice piece on the need for reputation management when handling your online brand. A few months ago, I had a series of conversations with managers who reflected on the increasing difficulty of managing the perception of their brand. They told stories of customer complaints spreading like wildfire through the Web before they had a [...]
May 25th, 2007 Your brand is one of your most important assets. Your brand distinguishes you and your products. It is an integral part of communicating your message and building your business. Brand building crosses different media. For your web related brand identity you should be aware of two areas that are important: • Your Website • Other [...]
May 24th, 2007 I got this quote from Seth Godin’s blog and it seems to related well to the idea of getting away from a single website mentality – to an total internet presence way of thinking. “You don’t need one home page. You need a hundred or a thousand. And they’re all just as important” Many people [...]